-creates a mysterious atmosphere in order to scare the viewer.
- studios are always credited at the beginning, sometimes along with disclaimers.
-titles at the end of the trailer
- dark colours in the trailer to show the audience it is spooky
- writing is always bold, in white, black or red as these are colours suitable for horror.
- music is always intense or slow, as it makes the trailer unpleasant to watch and suspenseful.
-shows the battle of good vs evil
- chaos is abrupt, makes jump scares
- most locations in horror films are places where people would normally feel safe, like a home or school, and to have uncomfortable things happen there will freak the audience.
- horror movie trailers normally begin in a slow pace, but then there are a lot of cuts and the scenes get faster in order to build up the tension. The tension is also built due to the non-diegetic sound getting heavier as the scenes get faster.
trailers to horror movies:
Memento Mori (1999)
South Korean Horror Film
Ring (1998)
Japanese Psychological Horror Film
28 Days Later (2002)
British Post-Apocalyptic Horror Film
Silent Hill (2006)
Canadian-French Horror Film